The Conscious Entrepreneur

The Conscious Entrepreneur

There are many reasons I love being an entrepreneur. I can set my own schedule, work where I want to, choose who I work with, be my own boss, and make a direct impact.

Being an entrepreneur also poses many challenges and demands on my time and energy. We all know the challenges, such as choosing the best idea for the market, financing the business, finding customers, the ups and downs of not having a steady paycheck, taking care of our well-being, and dealing with loneliness and self-doubt. The list goes on and on.

A question I hear from other entrepreneurs is “How do I balance everything on my plate?” They want to know how to make an impact without burning themselves out.

My answer is: BE A CONSCIOUS ENTREPRENEUR.

How to Be a Conscious Entrepreneur

When you take conscious action in the world, you are intentionally choosing your activities and not letting patterns and habits run your day.

Consciousness is a practice. That is, the moment-to-moment actions you put into play every day will make you a more effective entrepreneur, a more connected individual, and a more impactful human being.

Conscious Entrepreneurs know:

  • How to state their mission easily,

  • Spending on their growth and development is an investment and not an expense,

  • Being present is the source of innovation, productivity, agility, and connection,

  • Relentless self-care is as much a priority as the business,

  • Feelings are meant to flow easily, and there is wisdom in emotions for us to capture and to fuel our intellect,

  • Exactly and specifically what their values are and how to show remarkable congruence between what they claim to stand for and how they lead,

  • EVERY moment and interaction is an opportunity to learn,

  • Leading with positive energy is necessary in the business world,

  • How to go beyond meditation and actually “presence” what is here – be in the moment exactly as it is with love and compassion,

  • How to commit to activities and a way of being that create “win for all” solutions, and

  • BEING moved by something bigger that is for the good of all versus doing from ego.

Entrepreneurship as a Practice

All the things listed above are practices. What’s important about practicing? Well, it takes great resolve to overcome conditioning, so you must raise your self-awareness – and that takes practice.

Yoga is a great example. When learning yoga, we practice. We learn new poses, and we continue to practice these poses systematically so that they become second nature. There are many, many yoga poses and styles, and the ones we focus on regularly are the ones we start to master.

Being a Conscious Entrepreneur is exactly the same. The practices we put in place empower us to become conscious leaders, individuals who are lined up with reality. In aligning ourselves with reality, we optimize our chances for success.

And, like yoga, our practices are fluid, as is entrepreneurship. Certain situations or trends may call for a need to develop different practices. By using core consciousness practices, we are agile. We can bring forth what is needed in any situation.

How About You?

Consciousness is your solution, your path. It’s not enough to TALK about being conscious; we must BE CONSCIOUS – in every moment.

You can differentiate yourself by becoming masterful at showing up consciously, so you have the agility to be congruent with what the moment is calling for. Consciousness applies everywhere, and certainly in startups, where we are trying to make an impact in the world.

What are your practices, and how can you take conscious action right now?

For more on taking conscious entrepreneurship, let’s connect!

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And check out my book Evolution Revolution: Conscious Leadership for an Information Age, particularly the following chapters:

  • Chapter 2: Presence – The Foundation for Conscious Evolution

  • Chapter 7: Presencing – Be in Your Direct Experience

  • Chapter 9: Conscious Expression – Responding to Life

  • Chapter 13: Values – The Congruent Individual

  • Chapter 14: Leadership Quality – The Congruent Leader


This article was originally published on June 1, 2016, and has been updated