Branding & Styles

Fonts

Trade Gothic    [ Purchase ] 

Free alternate: Libre Franklin    [ Download ]

 

Style Guide

Oxford commas!

Use imposter , not the alternate impostor

Other styles as defined by the Chicago Manual of Style, 17th edition. [ on Amazon ]

 

Color Palette

  SIGNATURE BLUE  (logo, printed materials)   HEX   #217DA6  RGB   33, 125, 166  CMYK   80, 25, 0, 35

SIGNATURE BLUE
(logo, printed materials)

HEX  #217DA6
RGB  33, 125, 166
CMYK  80, 25, 0, 35

  TEXT GRAY  (logo, printed materials)   HEX   #58595B   RGB   88, 89, 91  CMYK   3, 2, 0, 64

TEXT GRAY
(logo, printed materials)

HEX  #58595B
RGB  88, 89, 91
CMYK  3, 2, 0, 64

  DARKER BLUE    HEX   #004463  RGB   0, 68, 99  CMYK   100, 31, 0, 61

DARKER BLUE

HEX  #004463
RGB  0, 68, 99
CMYK  100, 31, 0, 61